The end of an era.

UC645 · Monday at 7:09 AM

Just found this out last night.

Warner Bros. is $41B in the hole, and MT has been underperforming for quite some time.

I wonder what’s going to become of Power Tour, Drag Week, and most of all, Roadkill Nights. I built my car with the intention of going to 2 of those at minimum, now it may never happen. 🥲

69hurstolds · Monday at 7:15 AM

It seems the entire genre is dying off. The Gen Z'ers, sorry to say, just don't GAF about fixing up cars and hot rodding them. The costs are getting stupid just to maintain what you have let alone build it. Not saying there isn't any activity out there, but it surely isn't like it used to be. It's a generational thing. Grand Theft Auto, apparently, is more than enough for the younger generation, unfortunately.

UC645 · Monday at 12:25 PM

69hurstolds said:
It seems the entire genre is dying off. The Gen Z'ers, sorry to say, just don't GAF about fixing up cars and hot rodding them. The costs are getting stupid just to maintain what you have let alone build it. Not saying there isn't any activity out there, but it surely isn't like it used to be. It's a generational thing. Grand Theft Auto, apparently, is more than enough for the younger generation, unfortunately.

I don’t buy the genre dying for a second when I see view counts from the likes of 1320Video and Vice Grip Garage. Not to mention their inspiration for those younger generations. It’s still here, and arguably stronger than ever. The issues come in when it comes to venues being scooped up by real estate developers to make more copy/paste row housing or whatever some Karen thinks looks good.

MT did this to themselves by ignoring their core audience and attempting to get people who have no interest in the genre with shows that felt like cheap reality tv at best. Most of them felt like an insult to my own car knowledge when I’d watch them. Then there’s the rampant EV push they had…. Bleh.

86LK · Monday at 2:53 PM

I've been told by a younger co-worker (who just turned 40) that the whole scenario has changed, even for eCommerce on the web. You have to push into the social media with sites like Snapchat, TikTok, Instagram, etc. If that's the case then I'm betting it's the short attention span of todays generation. I would gladly sit thru an hour of Roadkill, but I'm thinking most of the younger people can't sit still for more than a 20min Youtube video clip.

pagrunt · Monday at 5:50 PM

Should of seen it coming when the print went to quarterly. WB/Discovery is mile all the other media groups that jumped onto the over produced "+" streaming market & hung themselves. For the Motor Trend part should of been marketed differntly but bean counters know better. BTW, I'm still burnt over the two multi year subscriptions I renewed (Car Craft & Muscle Car Review) & they kept my money with out any comp. Two issues into one & three for the other & nothing else afterwards. Now the next thing to axe will be the cable channel itself as they haven't really put effort into that for sometime either. I know this wasn't what old Pete Peterson envisioned when he built his gearhead driven media empire.

86LK · Monday at 10:17 PM

pagrunt said:
Should of seen it coming when the print went to quarterly. WB/Discovery is mile all the other media groups that jumped onto the over produced "+" streaming market & hung themselves. For the Motor Trend part should of been marketed differntly but bean counters know better. BTW, I'm still burnt over the two multi year subscriptions I renewed (Car Craft & Muscle Car Review) & they kept my money with out any comp. Two issues into one & three for the other & nothing else afterwards. Now the next thing to axe will be the cable channel itself as they haven't really put effort into that for sometime either. I know this wasn't what old Pete Peterson envisioned when he built his gearhead driven media empire.

I've still got my CC & MCR mags from 25-35 yrs ago. Sure wish I could get a nice online copy for archive purposes.

78Delta88 · Monday at 10:28 PM

I always liked the ones that install the cam bearings and cam and then drill the galley plugs and clearance the block with a grinder. Torque the main caps with incorrect pattern or can't hold the ratchet wrench correctly. Hmmm sarcasm, but the out of sequence edits, no... wont mention names.

Roadkill was refreshing for sure, will be sad to see it go.

Yep ... Remember Car Craft. Senior Year H.S. I built a flow bench that was in one of the 80's CC. Anyone remember Vic Edelbrock's daughter and her Camaro 79/80 issue? Absolutely beautiful, ...Vic's daughter was cute too.

86LK · Tuesday at 9:01 AM

78Delta88 said:
I always liked the ones that install the cam bearings and cam and then drill the galley plugs and clearance the block with a grinder. Torque the main caps with incorrect pattern or can't hold the ratchet wrench correctly. Hmmm sarcasm, but the out of sequence edits, no... wont mention names.

Roadkill was refreshing for sure, will be sad to see it go.

Yep ... Remember Car Craft. Senior Year H.S. I built a flow bench that was in one of the 80's CC. Anyone remember Vic Edelbrock's daughter and her Camaro 79/80 issue? Absolutely beautiful, ...Vic's daughter was cute too.

which one? he had 3!

In Loving Memory of Nancy Edelbrock - Edelbrock Group

Nancy Edelbrock played an essential role in supporting and nurturing the growth of the iconic Edelbrock brand. She will be missed by all.

www.edelbrockgroup.com

GP403 · Tuesday at 11:32 AM

pagrunt said:
[...] WB/Discovery [...]

That's about all you need to know. All of MT's video content went straight into the toilet when that merger happened. Look what they did to HBO. Sorry, "Max" or whatever reality-show factory they turned it into. RK jumped the shark for me when they just welded two cars or trucks together and drove around in circles.

I'm surprised it didn't happen sooner. There's gonna be a lot of this kind of stuff happening across the streaming ecosphere. Mergers, shutdowns, etc.

IDK if its possible (contracts and all) but Finnegan, Freiburger (meh) and company should just start a new small entity and focus solely on YouTube/socials and they'd probably make huge bank. I remember Freiburger talking about what made RK what it was (a while ago), was that they could basically do what they wanted and nobody could say no. The money some of those YT channels bring in is just.... dang.

Do that again, guys.

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The end of an era.

UC645

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69hurstolds

Geezer

UC645

Royal Smart Person

86LK

Royal Smart Person

pagrunt

Geezer

86LK

Royal Smart Person

78Delta88

Royal Smart Person

86LK

Royal Smart Person

In Loving Memory of Nancy Edelbrock - Edelbrock Group

GP403

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