Are you talking about from the engine compartment or when you are sitting in the car?
If from the engine compartment, it could very well be a piston going or something to that effect. I had one in my 83 grand prix years ago when I had it. It only started off small and got worse over time. At the end the car sounded like Christine, then the connecting rod went threw the oil pan,,,,engine done,lol.
Mine started and drove fine but it broke off from the piston side and eventually worked its way out from the cylinder.
other things it could be is exhaust popping which could me mistaken for a knock or loose exhaust. Check the trans mounts, check the torque converter bolts.
That is about all I can think of but I am going with something in the engine.