New lifters should be soaked in oil and then pumped. Take a pushrod and pump the lifter about 4 times to get it full of oil, just soaking may not do it, whereas pumping will.
You want to make sure that the valve you are adjusting is resting on the base circle of the cam prior to adjustment. Back off the adjusting nut until you have play in the pushrod. Now tighten down on the adjusting nut as you spin the pushrod with your other hand. When you start to feel resistance stop, loosen until you feel it free up. Do this until you are SURE you found zero lash, where you just start feeling resistance. Now tighten down another 1/4 to 3/4 of a turn. Amazingly I prefer 1/2 of a turn.
Now if you are in a hurry, yank the valve covers, one at a time. Start the car, back of the adjusting nut until it starts to clatter then tighten until it stops clattering, this is zero lash, tighten down another 1/4 to 3/4 of a turn. If you have an old set of valve covers cut the tops off and drop them on so you can adjust valve lash warm and not get oil all over the headers or exhaust manifold.