Yeah, the guy at the ' performance shop" is talking out of his *ss. The stoke of the engine isn't going to affect TDC.
Do exactly as the two above me described, and take it step at a time, it pays off when an old school engine fires gloriously back to life.
Summarized version of what they said...
1. Pull driver side valve cover, locate cylinder number 1 in firing order, And when the timing mark is TDC, check by visually checking the valves to make sure both are closed. (This puts you on the combustion stroke)
2.Obviously make sure the Cap is off of the dist, NOT THE ROTOR CAP!
3.Make sure the dist rotor cap is pointing towards your number 1 cylinder
With those three steps done exactly as we've all explained, there is no way you can be 180 out. And your dist is in perfect. This is all assuming you've actually done the timing chain right.
4. Check all of your plugs, make sure they aren't fouled beyond use.
5. Put the dist cap back on, depending on what style you're using, make sure the coil is hooked up correctly. Place your plugs back in the engine, and start from Cylinder number 1 on the DIST, and hook up the remaining plugs following the FIRING ORDER carefully. Tighten down the Dist tie-down only a-little, you should still be able to move the dist by hand and have some resistance.
And that should take care of your timing/spark issue's. If you still doesn't start then look-up the factory specifications for your model carb, EXAMPLE: for most Edelbrock Performers i think both mixture screws should be 5 turns out. Tune from there once the engine runs.