They haven't learned anything. When they almost went under in 2008, they had done it to theirselves. They are working towards doing it to theirselves again. I bought my truck from them in 2008. I won't buy another from them. Poor management and decision making. Sad.
I read an article a week or two ago, I can't remember where it was, might've been Jalopnik, but it basically was saying that as hot as truck sales are right now, most pickup buyers say they wouldn't buy another pickup and they didn't think their trucks were a good value. It was more or less predicting that the truck market, at least for personal vehicles has peaked or will very soon.