Americans like distinction, thus the different brand names made by the same companies. The original intent with the Smart car was to have it sold and serviced through the Chrysler network. When Diamler dumped off Chrysler, that could not happen. Then a new network had to be created in the USA to sell the Smart. One could ask why not just put the Mercedes name on it and sell it at Mercedes dealers? For the same reason Mercedes wouldn't sell the Sprinter vans there. They don't want van or econobox buyers roaming around amongst the buyers of Mercedes luxury cars in their showrooms.
The car makers have a deep desire to keep the targets they market to separated. I think the philosophy is that a small car buyer will rarely consider models they can't afford when at a dealership, yet many times people looking at bigger cars might consider downsizing when looking at the showroom. For instance this might put a potential Lexus buyer in a Camry, or a Camry buyer in a Scion if all Toyota products were sold under one roof. It's all about bucks 😛
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The car makers have a deep desire to keep the targets they market to separated. I think the philosophy is that a small car buyer will rarely consider models they can't afford when at a dealership, yet many times people looking at bigger cars might consider downsizing when looking at the showroom. For instance this might put a potential Lexus buyer in a Camry, or a Camry buyer in a Scion if all Toyota products were sold under one roof. It's all about bucks 😛
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