Yes, it's a project. And I'm sure he has a lot more in it than he's asking. When you put together a "custom" vehicle such as this you run the risk of differing opinions when it comes to style. That's why there are so many black '57 Chevys, red '32 roadsters, and blue '69 Camaros. They're safe and you'll always find a buyer.
Chopping up an odd-duck body, painting it a unique color, putting it on a 4-cylinder S10 chassis, and trying to integrate the S10 interior, is a pretty bold move. The result is definitely not for everyone. I'm one of those people.
Is it well done? Hard to tell from the tiny CL photos. If experience has taught me anything, it's that they never look as good in person.
So yes, it is a project and it's different and interesting. I still don't like it.
Edit: a little more poking around revealed that it has the S10's VIN and a rebuilt title. Could be another potential can-o-worms.