There seems to be a hole in the market for what most of us would consider a traditional work pickup. I often wondered if one of the truck manufacturers (Freightliner, International, etc) would have any success marketing a simple, basic, reliable 1-1.5 ton. Heavy duty chassis and sturdy, maybe galvanized body panels -- no "weight saving" aluminum beds. Actual gauges, roll-up windows, rubber floor mats and vinyl seats. No suede or infotainment center. If they could contract with Cummins and Allison they'd have a pretty tough to beat combo. Manual shifting transfer case and locking hubs on 4x4 models. Something more akin to a tractor than a Cadillac. Instead of focusing on gadgetry and trying to get customers to just buy a new, less obsolete, one every 3 years maybe they could try to build something worth keeping.
I bet if they could keep pricing reasonable they'd sell a bunch. Fleets would love something like that.
Think about it. Truck drivers don't trade in every 3 years because they want the latest in connectivity so they can tweet from the truck stop. They Invest in the long term life of the truck. My uncle has been driving the same Peterbilt since 1984. My grandpa drove log truck for 40+ years and I think he had 3 or 4 trucks. The last one only got replaced because it got wrecked.
I just can't see a new pickup as being money well spent. $60k and up (My former boss had close to $100k in his Ram) for something with a planned obsolescence at 100,000 miles isn't practical. Sure, most go well beyond that, but at a cost.
Now, if I had an option to buy a HD pickup for, say, $40k that had no frills and was designed to go half a million miles, I might consider that a better investment.