Chrysler expects to have a "range-extended" electric vehicle in showrooms at the same time as Chevy expects to have the Volt out. Additionally, they're planning on having a pure electric Lotus-based Dodge out - presumably somewhat lower spec'd and lower priced than the Tesla Roadster.
What I like here is how Chrysler is playing its strengths rather than weaknesses. Chrysler makes the best minivans in the world - you can see more Plymouth Voyagers on the road today than Nissan Quests and Plymouth hasn't even existed for the last 7 years. Jeep is the original SUV and continues to be an icon. As much as I like my Sebring, Chrysler hasn't been able to convince people that its midsize sedans are competitive with anyone else's. There's no way that a Chrysler electric would be able to compete on image and perception with the Volt or the Prius or Civic or Camry.
I also like how they're challenging the image that electric or hybrid vehicles are tiny bubbles. You can haul around 7 kids and all their stuff and still get 55 MPG with a range-extended EV minivan. The Tesla Roadster is trying to show that all-electric vehicles can be sporty but the thing is listed at $110,000.
I suspect that Chrysler was wanting to keep this stuff top secret until right before release but they need more money to get it out the door so they had to tip their hand sooner than expected.
What I like here is how Chrysler is playing its strengths rather than weaknesses. Chrysler makes the best minivans in the world - you can see more Plymouth Voyagers on the road today than Nissan Quests and Plymouth hasn't even existed for the last 7 years. Jeep is the original SUV and continues to be an icon. As much as I like my Sebring, Chrysler hasn't been able to convince people that its midsize sedans are competitive with anyone else's. There's no way that a Chrysler electric would be able to compete on image and perception with the Volt or the Prius or Civic or Camry.
I also like how they're challenging the image that electric or hybrid vehicles are tiny bubbles. You can haul around 7 kids and all their stuff and still get 55 MPG with a range-extended EV minivan. The Tesla Roadster is trying to show that all-electric vehicles can be sporty but the thing is listed at $110,000.
I suspect that Chrysler was wanting to keep this stuff top secret until right before release but they need more money to get it out the door so they had to tip their hand sooner than expected.