Complete junk, I agree. I had a set a few years ago on a 71' Chevelle. Claimed to be polished, they were not. They had a machine finish. The natural machine finish was excellent but you could see machining marks. Still false advertising in my opinion. I don't think they heat treat the components either. I would expect a fairly easy wear out on their products. They have a thick as hell clear powder coat and that's it. Besides at like $1400 for a serpentine set that's about half the value of most of our cars!