There was actually a book written about this by one of the Olds insiders a few years ago, though I'm afraid I can't remember the name.
It didn't have anything to do with sales, as Olds was doing quite well in the last few years. Alero's and Bravada's sold like ****ing hot cakes up here.
Basically, Olds was the first to bite the bullet as part of a plan to homogenize the GM product line. Buick, Pontiac, and the others were to follow. They were beginnaing to pave the way to have GM be the marque of their vehicles as opposed to having Chevy, GMC, Cadillac, Buick, Pontiac, etc... So you could go buy your GM Escalade, GM Cobalt, or GM Grand Am. But for some reason or another, they have not continued any farther down that path.
I'll try and find the title of the book so you can check it out for yourselves.[/url]
It didn't have anything to do with sales, as Olds was doing quite well in the last few years. Alero's and Bravada's sold like ****ing hot cakes up here.
Basically, Olds was the first to bite the bullet as part of a plan to homogenize the GM product line. Buick, Pontiac, and the others were to follow. They were beginnaing to pave the way to have GM be the marque of their vehicles as opposed to having Chevy, GMC, Cadillac, Buick, Pontiac, etc... So you could go buy your GM Escalade, GM Cobalt, or GM Grand Am. But for some reason or another, they have not continued any farther down that path.
I'll try and find the title of the book so you can check it out for yourselves.[/url]