When a guy gets $10, $50, $100 Million at some point a light bulb goes off that says "I should spend this".
That seemed like MOST "Viper guys" in the 1990's/early 2000's. Before the Youtube existed there was at least a video a week on the internet of a Viper right or left turning for no apparent reason into a wall. You saw the same thing happen in the last 10 years with GT500's. How hard is it do a rolling burnout without crashing into a curb or a parked car?
These people didn't have a muscle car when they turned 14 or 15, they got a Honda Civic when they turned 18 (and so they now give their kid a Porsche or Corvette when he turns 16). Trust me, my kid goes to "the richest public school in the nation". The old guy keying a kid's Hummer in the HS parking lot 5 years ago that was caught on the Hummers multiple security cameras and made the national news... happened at my kids high school.
I've done track events with these guys for nearly 25 years. I've had a DB want to drag me out of the car and fight me because I just started my car and "blew dust" on his "$400,000" Saleen S7 before a race (in windy, dusty west Texas, no less). I calmly asked him if he knew what he was about to do (drive up to 168 mph for 118 miles) and told him with turkey buzzards, javelina's and deer used to cars going only 75 mph on that road, a little dust should be the least of his worries. He had zero clue and ran slower than my Pontiac would have run in the same class... in a "$400,000" S7.
For Dodges plan to work, they need hype, hype, hype. Who even knows there was a V10 Challenger Drag pack in 2011? Nobody? Everybody knows their is a Demon, even the DB's of the world (because a lot of them bought Hellcats).