I didn't want to start a debate but I may have spoken too generally. To be more specific, Williams is the industrial subsidiary of SO. Since we're talking ratchets, all are USA made according to their website. If you hold a SO and the Williams equivalent in your hands they look and feel very similar. I'm told, but cannot verify, that they are made on the same line and use the same repair parts. I've found the same to be true with the hard handle screw drivers -- all but identical and USA made. I have both.
I don't know that all Williams tools are made in USA and it's entirely possible that some are made offshore. Unless they are specifically representing them as American made and selling foreign items, calling it bait and switch isn't really accurate.
I'm not a Williams super-fan but my personal experience has been good. Just thought I'd bring them up as an option. Lots of people aren't familiar with the brand.