Was it Survivor, or Oprah where they awarded Azteks to the winners and there was stunned silence by the recipients. Dead air. Go to commercial.
It was Survivor. It was Colby from the Second Survivor. His actual Job was automotive restoration/customization. Here a Picture of his Camaro from 2005:
He had a pasted on fake smile when he actually took delivery in Dallas, but he admitted he was just given a vehicle with a $31K sticker by Pontiac, so he wasn't going to say anything bad about it (other than it was "too practical" and got "too good of gas mileage").
When some one asked what he was going to do with it he said "I'll probably stick it on E-bay"