This completely depends on the engine, heads, and ignition. There's no right answer, unless you could tell us more about your engine. I like changing my plugs every year or so to read how my engine's runnin, plus theres more power to be had with softer metals with a near-stock gap and ignition system.
I've had good luck with autolite's on my cutlass with patriot heads. But I use NGK v-power (copper) on my truck as they have more cooler options in a wide variety of gaps(forced induction) than most other companies, also work great. It completely depends on the use of the plug, what options they have available, and then of course how it performs. Your best bet is grab some specs on your engine and call these companies :!:
I generally stay away from platinum plugs, they are used more for longevity and maintenance reasons than making power. I've really experienced no difference in the style of electrode (i.e. E3 plug), used to get fancy ones a while back, but there's no difference. Stay away from hard metals (platinum/iridium) with multiple electrodes unless #1-it's a newer vehicle and the manual says to. #2-you upgrade the ignition system to get as hot of spark as you can. #3-run a wider gap on the plug so the hotter spark has more area to jump (might as well use copper ones if the gap is still stock cuz it's hurting performance)