Funny how you phrased this. In the old days, before bag phones, data was not subjective 99.9% of the time. Now data is much like watching the news - always some spin. Marketing companies’ main selling point is statistical deception and spin.Actually, Tiktok, snapchat, and perhaps instagram are for kids with a cellphone. Facebook's demographic is the oldest of all social media. There's data out there if you'd like to know (if you choose to believe the data).
Just had a discussion about this with a family member. Whatever Walter Cronkite used to tell us was most generally considered factual. I can’t say that now about our current ‘news casts’
My two cents.